Training Courses

Digital Marketing

COURSE OVERVIEW

Description

This training provides the most essential skills in implementing digital marketing strategy, handling digital marketing activities and evaluate its performance based on various key metrics. Participants in this workshop are expected to examine the relevant online media and formulate new strategies to improve the overall digital marketing operations.

Develop key skills for implementing an effective digital marketing strategy.
Learn how to manage and execute various digital marketing activities.
Gain the ability to evaluate digital marketing performance using key metrics.
Analyze relevant online media platforms to optimize marketing efforts.
Formulate and propose new strategies to enhance overall digital marketing operations.

Suitable For:

Marketing professionals that are looking into Search Engine Marketing and Social Media Marketing
Entrepreneurs who seek way to market their business digitally
Graduates who seek career opportunity in Digital Marketing. Recommended for those with Mass Communication, Public Relation, Information Technology, Graphic or Multimedia Design background.

Keywords:

SEO, SEM , Digital Marketing, Paid Ad, Google

DURATION

2 Days

DATE

TBC

TIME

TBC

VENUE

Johor Bahru
Kuala Lumpur
Penang

TRAINING OUTLINE

Learning Outcome:

Acknowledge and understand the modern practices of digital marketing.
Create strong online brand presence with Social Media Marketing and Search Engine Marketing
Deploy digital marketing campaigns that bring sales and leads
Analyze competitor’s campaign strategy and outperform them
Leverage effective tools and media resources to manage all digital marketing activities

Methodology:

Interactive lectures, hands-on activities content creation, case studies, group discussions and brainstorming, strategy development workshops, Q&A and peer feedback sessions.

Format:

In-house / Public Training / Online

Equipment Needed

Hardware: Laptop, Mouse, Internet Access
Software: Facebook Account, Google Account, Wix.com, Canva.com

PROPOSED ITINERARY

Day 1

Introduction to Digital Marketing
Traditional VS Digital Marketing
Key Strength of Digital Marketing
Marketing Funnel in digital era

Content Marketing
Why Content is King?
The objective of Content Marketing
Brand Storytelling
Content Seeding

Understanding Audience
Develop Customer Persona
Brainstorm on content topic

Social Media Marketing (Organic)
The objective of Social Media Marketing
Setting up Social Media Account for Business
Build and engage community

Social Media Marketing (Paid)
Facebook Business Manager
Facebook Ads Manager
Audience Targeting

Planning a paid Social Media campaign
Objectives
Create a Facebook Ads
Ads Copywriting

Day 2

Search Engine Marketing
What’s Search Engine
SERPs
Search Engine VS Social Media
Organic VS Paid

Tools for SEM
Keyword Research
Google My Business
Search Console

Search Engine Optimisation (SEO)
Google Humming Bird and Rank Brain
The 3 Pillars (Technical Aspects, On Page, Off Page)

Strategy for SEO – Do and Don’t
SEO Audit
Competitor Research
Build Quality Content
Building Backlink

Pay Per Click (PPC) Campaign
Introduction to Google Ads
Zero Moment of Truth
Strategy planning with PPC ads

Setting up Google Ads
Google Ads Campaign, Ad group, Ads format
Keyword Research
Keyword Format

Evaluate Digital Marketing Performance
Important Key Metrics
Objective and Key Performance Indicator
Tools for insight and analytics

TRAINER PROFILE

Ellem Ooi Kok Hor

Lecturer of Arts & Design
Raffles University

Ooi Kok Hor, a.k.a Ellem, Raffles University Multimedia Design Lecturer. Currently a Certified Digital Marketing Professional by Digital Marketing Institute. He obtained Bachelor of Creative Multimedia in 2006 and Master of Instructional Design and Technology in 2018. Since 2006, His career begins with Internet marketing agency and advertising agency in Singapore. Later, become a lecturer in higher educational institute since 2012. His field of study includes Multimedia Design, Web Technology, E-Learning and Digital Marketing. Currently he is in charge of multimedia design and digital marketing courses, including the in-demand Social Media Marketing and Pay Per Click Advertising.

FIELD OF EXPERTISE

Advertising
Web Design & Technology
Social Media Marketing
Pay Per Click Marketing
Search Engine Optimisation
E-Learning & Instructional Design
Cooperate Identity
Graphic Design

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